One focus

Websites that are dedicated to individual movies have always been interesting to me. Fans and future fans get the opportunity to learn about the film, the characters, and any other tidbits they can pick up before they see the movie. I’m using the Avengers movie website as an example, partly because I’m desperate to see it, and partly because the website is awesome both visually and organizationally. 

This site has a basic menu bar that easily allows viewers to navigate from one page to the next. In this instance the menu bar enables people to learn about the characters, the music, see pictures, and pick up on any updates before the movie comes out. The site is also full of movement, color, and intensity. The information is eye catching, while the music puts the viewer on edge.

All of the effects are meant to compel audiences to watch the film. If sites like this are impressive enough, they hold the power to sway the undecided, reaffirm the need to watch from the devoted, and pull in new faces.

Promotional websites are powerful marketing tools.