To Write Love on Her Arms
Mission Statement:
"To Write Love on Her Arms is a non-profit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide. TWLOHA exists to encourage, inform, inspire and also to invest directly into treatment and recovery."
I was introduced to this organization during my sophomore year of college. I was coordinating a fashion show and we needed to find a cause that connected to our population. TWLOHA was it. It was a fresh and ‘cool’ way to address the same problems that have been hindering people forever.
(For the last scene of the show, we all wrote love all over!)
I think that this group presents themselves in a way that attracts younger audiences that are often affected, but not given a voice. I don’t suffer from depression, self-injury, or depression, but I am strongly compelled to be a part of the movement. It’s contagious. Once you learn more about this organization it’s hard not to work towards the cause.
This is an example of one of their ad-campaigns. I like it because it’s straight to the point AND pretty. TWLOHA advertisements feel youthful because of their bold colors and choice of media. Some of their ads look like art projects I had in high school.
They also spread their message electronically through Facebook, Twitter, Myspace, Tumblr, blogs, and their very own website.
The merchandise also helps spread the word. They’ve got t-shirts, hats, totes and much more. All of the items look good. It’s an easy way to educate while looking good; a conversation starter.
“Hey, what’s twah-low-ha?”
Here are a few more ads:
The call to action is clear.
Be encouraged.
Be informed.
Be inspired.
Check out the website to learn more:
Here’s the link to the merchandise:
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