This postcard is advertising online shopping for New Balance products. By using a remedial avenue- snail mail- this company is able to expand on the type of sales they receive. You don’t have to leave the comfort of your home, AND they give you a discount. I think it’s clever. Post cards stand out against the junk mail, and bills we’re used to seeing. It comes down to the small size, high gloss appearance, thick texture, and the fact that they usually offer great deals. FREE, HALF-OFF, DISCOUNT, %, those are the words and symbols that command attention.
Who? You!
What? New Balance Web Sale
When? Now until October 30, 2008 (humor me, I’m doing an experiment).
Where? Wherever you have Internet access.
Why? Because you can!
I like to ask the “5 W’s” in any advertisement. It’s important to get all the answers to these questions quickly and easily. If the knowledge is presented without putting strain on the audience, then I think the campaign is successful.
What do you guys think?
What interests me most about this ad is not the postcard itself, but where I found it, on Tristan Denyer’s website. He is the creative artist that executed the design. I just think it shows the importance of displaying your work in one easy to access location. It’s important to market yourself. Even if you’re not doing awesome brand name campaigns, the recognition is there. I now know who Tristan Denyer is, and his work is pretty fabulous. Click here to visit his website.
This probably would catch my attention among all the white envelopes in the mail. The colors are bold and the picture is interesting. Plus, the fact that it's advertising a discount can't be bad!
ReplyDeleteI really like the sense of motion this ad gives. The person is running, the streaks of light flying past, all helps to make the reader stop and pay attention to the ad. The call to action is very clear, and the ad is filled with call to action words like "hurry, "don't miss out," and "hurry." The code given to enter on their website gives the reader the sense that this offer is like they say, "exclusive," giving it a more personal feel.
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