The juxtaposition of chaos and order all on one page; I think it’s brilliant. This magazine ad is straight to the point. The “Palm Centro” can solve all of your organizational issues. Never use your literal hand to jot down a phone number or business meeting again. The “Palm” cellphone alleviates all of those issues, and looks pretty while doing it.
This ad uses just two words to support the clever imagery. A bustling city background represents chaos, and a hand jam-packed with barely legible information, so much so that it’s almost uncomfortable to look at. Right across the page is the inviting picture of calm. The phone is undisrupted sitting on a simple white background. I get it! Replace that crazy palm with this one. The ad is asking you to make a decision, and based on the images the choice shouldn’t be that hard. As an added bonus, they even show all the snazzy colors the phone comes in at the bottom of the page.
Based on appearances alone, this ad gets an A+ in my book. Under closer inspection it’s sad to realize some vital information is missing. There’s no contact information. Obviously you’re supposed to visit your local cell phone provider to purchase the phone, but is it available with every company? I don’t know. As a consumer I want to know if I can be freed from the chaos of a T-Mobile plan, or if Sprint and Verizon patrons are the only lucky ones. It’s a small piece of information that is necessary in any campaign. Without it, I’m afraid that even the awesome dualism shown here isn’t enough.
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